Responsive ecommerce site for women’s fast fashion retailer




Shasa is a Latin America-based retailer of women’s apparel, jewelry, accessories, beauty and footwear with over 92 store locations. The 20 year old company specializes in fast fashion, a constantly changing fresh inventory of merchandise that gets introduced monthly, even weekly. Shasa sought an online store redesign on the Demandware platform to reflect their new branding and to support international commerce and localization. One key piece of the redesign was creating seasonal and trend looksbooks to create a more immersive catalog experience based on lifestyle photography.