Tommie Copper

Responsive ecommerce site for high-tech fitness apparel company




As a leader in copper-infused compression sleeves, Tommie Copper sought a new online store to broaden its focus on recovery products to a much larger product mix that includes performance-based athletic gear to appeal to the fitness-conscious consumer audience. The new responsive site features a bold, sleek and contemporary aesthetic that is accented by custom lifestyle photography and crisp product shots. The new navigation model allows customers to shop by product, shop by where it hurts and shop by benefit. Mega menus, useful filtering and clear wayfinding makes the site easy-to-use and translates well to the mobile interaction.

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