A Little about Me

User-centered is my mantra.


I am an accomplished user experience and design leader, successfully building teams, developing effective processes and implementing strategic products, services and customer experiences that exceed business goals and delight the end user. I’ve held senior user experience and design leadership roles at both digital agencies and large internal departments. In addition to running my own design studio in San Francisco and my consultancy in New York, I’ve consulted for major digital agencies, as well as Fortune 1000 companies.

Brands I’ve Worked On

  • American Express
  • Apple
  • BlackRock
  • Capital One
  • Ford
  • Nestl√©
  • Oracle
  • Spotify

Industry Exposure

  • Financial Services
  • Technology and Startups
  • Retail and Ecommerce
  • Publishing
  • Arts and Media
  • Consumer Goods
  • Education
  • Nonprofits

Design Experience

  • Experience Strategy
  • Mobile Applications
  • Transactional Sites
  • Ecommerce Sites
  • Software + SaaS Platforms
  • Service Design + CX
  • Online Marketing + Social
  • Branding


Contact me regarding consulting or fulltime opportunities: info@citrinestudio.com.