Logos present wonderfully challenging and fun design projects, and they often serve as the starting point of a whole brand system that influences all touch points, from print collateral to websites and mobile. Having started my career in print and consumer packaging, I've created several logos and identity systems over the years. A few identity samples display a broad range of clients, from non-profits (Case Abierto) to software start-ups (Trapezo). I designed the logos and applied these to stationery. I developed style guides to accompany the corporate identity systems. In some cases, I collaborated on naming and positioning. In most cases, I extended the branding to other marketing materials including websites, brochures, ads and press kits.