Amorepacific

Responsive ecommerce sites for high-end Korean skincare company

Agency

Corra

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Amorepacific is a Seoul-based luxury skincare company. The 60 year old company offers high performing products rooted in both science and nature, incorporating the benefits of Asian botanical ingredients they grow themselves on the island of Jeju, off the coast of Korea. The New York City-based marketing team sought an online store redesign and migration to the Magento platform to streamline their time to market for new products, as well as increase conversion and build brand awareness in the U.S. market. The approved site system was applied to both Amorepacific and their sister brand in the Asian market, Sulwhasoo.